Dealer Impact Systems

Happy 4th of July

Be safe everyone! Enjoy the fireworks.

Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes & +1s

Google's social strategy is building steam.

"Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotations. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time."

via Mashable

The Google+ Project

Google's social product is here.

via TechCrunch

Google City Sites May Compete With Yelp, Online Yellow Pages

Google is changing local yet again.

"Yesterday David Mihm was pointing out on Twitter that Google had created a number of new city sites or portals. They appear to be the phoenix rising out of the ashes of Hotpot. As I wrote yesterday on my own blog, this is Google’s effort to bring a number of initiatives together in a single place: Places Pages, Offers, Mobile, Events and promotion of its ads/services to local business owners."

via Search Engine Land

How To Leverage Google Places For Your Dealership